Leslie Winston III

Sats Terminal • Coinbase & Binance-backed

• Own end-to-end design across Sats Terminal’s Bitcoin products, simplifying complex lending and DeFi mechanics into intuitive user experiences.
• Built and evolved the product’s design system and visual language which was applied across product and marketing touchpoints.
• Designed growth and engagement experiences across referrals, rewards, onboarding, and lifecycle flows, using research and iteration to reduce friction.

• OneSwap

Bubble

• Shipped Premium-Feature surfacing and branding (usage nudges, paywalls, feature trials) that positively lifted free-to-paid conversion.
• Drove Education Strategy: progressive hints, in-context docs, and mobile onboarding that teach non-technical builders without breaking flow.

Techstars Accelerators

• Lead design partner for 15+ startups across Equitech and Web3 programs.
• Created high-fidelity trading dashboards, WalletConnect flows, ENS-related UI, wallet UI, payment UI, pitch decks and more for blockchain start-ups.
• Established robust design systems that enabled founders to continue iterating after demo-day without a full-time designer.

Breakerbox

• Researched, designed, prototyped, and tested new digital experiences for electricity procurement and management; reduced quote time by 95%.
• Created static and animated branding assets for our digital presence.

IDEO CoLab

• Designed prototypes at IDEO’s R&D lab to address macro-social trends including the expanding gig economy, blockchain-based prediction markets, and smartphone adoption in low-literacy contexts.
• Collaborated with visual artists, business strategists, and full-stack engineers to create viable digital products for Fortune 500 clients.

Channel Zero

• Facilitate client success through effective “zero-to-one” product design, enabling a combined $10M in funding for clients and $1M in gross merchandise value handled in clients’ applications.